Victoria’s Secret plans to bring back its annual runway show after a four-year hiatus, CFO Tim Johnson said on Friday’s 2022 results conference call.
“We will continue to focus on marketing spend to invest in the business, both early in the funnel and in support of the new version of our fashion show due later this year,” Johnson said.
The company previously mentioned the revival of the over-the-top show, which saw models often clad in lingerie strutting in extravagant ensembles during its investor day in October.
“At VS&Co, we’re constantly innovating and imagining across all aspects of the business to continue to put our customers at the heart of everything we do and increase our commitment to advancing women’s voices and their unique perspectives,” Victoria’s Secret told Fox News Digital in a statement on Saturday confirming the show’s planned reinvention.
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“As we previously communicated, our new brand projection and mission will continue to be our guiding principles. This will take us into new areas, such as reclaiming one of our best marketing and entertainment properties to date and reversing it to reflect who we are today. We look forward to sharing more later this year.”
The lingerie brand first debuted its runway show in 1995, and the event was televised on CBS and ABC for years from 2001, before the company announced it was “reconsidering” it after receiving its lowest ratings of all time in 2018.
“We must evolve and change in order to grow,” said CEO Les Wexner in 2019. “With this in mind, we decided to rethink the traditional Victoria’s Secret Fashion Show. We don’t think network television is the right fit.”
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In 2021, the company was also making waves by shedding its supermodel “angels” to introduce more models of different sizes, including non-model celebrities like soccer star Megan Rapinoe.
After the rebranding, former Victoria’s Secret angel Heidi Klum said, “It’s about time.”
“As a model you go there, you are happy to have a job. When you’re not in the company, you do what you’re told Sunday Project 2021.