Twitter Blue’s relaunch was delayed again, this time to avoid Apple’s 30 percent fee

The relaunch of Twitter Blue has reportedly been delayed yet again, meaning anyone looking to buy Twitter’s useless blue tick will have to wait a little longer. At this point, it’s probably best to assume it doesn’t matter until you actually see the option to log into your account.

Platformer and The Verge report that Twitter’s subscription service will not return this Tuesday, as CEO Elon Musk initially announced two weeks ago. Instead, Twitter Blue is on hold indefinitely while the social media platform figures out how to avoid the 30 percent fee Apple charges developers for in-app purchases.

Mashable reached out to Twitter for comment, but is expecting no response other than the howling wind over thousands of desks left bare by Musk’s shooting.


Twitter will no longer enforce its COVID-19 misinformation policy

Apple’s fee apparently came as an unpleasant shock to Musk, who took to Twitter this week to misleadingly denigrate it as one “secret 30% tax.” Despite Musk’s complaint, Apple’s 30 percent fee has actually been public knowledge for over 14 years, since the company’s then-CEO Steve Jobs announced it, literally onstage, at an iPhone event in 2008. Apple also charges a reduced 15 percent fee from smaller developers earning less than $1 million a year.

But now that Musk himself knows about Apple’s fee, Twitter is reportedly trying to circumvent it by refusing to sell Twitter Blue subscriptions as in-app purchases on iOS. Anyone using an iPhone who wants to sign up for Twitter Blue will likely be directed there through other means, such as Twitter’s website.

Apple is now allowing developers to notify users about payment options outside of their iOS app after a class-action lawsuit last year caused the rules to be changed.

When Twitter Blue finally returns, Platformer also reports that it will see its price increase by a penny from $7.99 to just $8. Users must also verify their phone number to sign up, which is likely an attempt to stem the rampant impersonation that has plagued Twitter practically since the moment Musk took the helm.

Musk’s many quick and rash changes to Twitter have drastically eroded public trust in the company in just a month, with advertisers fleeing the platform in droves. But no matter how disastrous many of the billionaire’s decisions have already proven, he seems determined to enforce his questionable ideas about how Twitter should be operated, whether in flood or bankruptcy.

Leave a Reply

Your email address will not be published. Required fields are marked *