TikTok and Bumble Join Anti-Revenge Porn Initiative

and are the latest tech companies aiming to reduce the spread of revenge porn — intimate images and videos shared without subject consent. They’ve teamed up with (Stop Non-Consensual Intimate Image Abuse), which hosts a tool developed in partnership with . TikTok, Bumble, Facebook, and Instagram detect and block any images contained in the StopNCII.org hash bank.

The site allows people to create hashes (unique digital fingerprints) of the images and videos in question. This process takes place on your device. To protect user privacy, the actual files are not uploaded to StopNCII.org, just a unique string of letters and numbers.

Hashes submitted to StopNCII.org are shared with the initiative’s partners. If an image or video uploaded to TikTok, Bumble, Facebook, or Instagram matches a corresponding hash and “meets the requirements of the partner policy,” the file is sent to the platform’s moderation team. If moderators find that the image violates their platform’s rules, they remove it. The other partner platforms also block the sharing of the image.

The tool was created and more than 12,000 people have created cases to prevent intimate videos and images from being shared without consent. Users have created more than 40,000 hashes to date. As notes that Meta has partnered with SWGfL, the UK non-profit organization behind the Revenge Porn Helpline, to develop StopNCII.org. SWGfL hopes many more platforms will sign up.

The initiative builds on Meta (then known as Facebook), which launched in Australia in 2017 and asked users to upload revenge porn images into a Messenger chat with themselves. Meta promised to hash them, but the approach lifted .

TikTok and Bumble join the initiative amid the former and a broader crackdown on revenge porn. For example, the UK plans to force platforms hosting user-generated content to remove non-consensual intimate images more quickly, as set out in .

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