The new M3 iMac could launch 2H 2023

While we’re expecting a few different new Mac launches this year, like the 15-inch MacBook Air and Apple Silicon Mac Pro, one product that’s notably absent from the rumors is a refreshed iMac. Now we have news from Bloomberg’s Markus Gurmann what to expect from the next iMac, including the chip, size, colors and a potential launch date.

Mark shared the iMac details and more in his Power On newsletter this morning, noting that the most common question he gets each week is “When is a new iMac coming out?”

New iMac evolution

He says the good news is that the next-generation iMacs, codenamed J433 and J434, are “in an advanced stage” of technical validation testing (EVT) and Apple is currently conducting production testing of the desktop.

New iMac size and colors?

9to5Mac reported last year that Apple isn’t working on anything other than a 24-inch version of the new iMac, and Mark reports that’s actually the only size the next iMac will be available.

As for colors, the next-gen iMac will be tested with the same colors as the M1 iMac, including silver, blue, pink, and orange. No explicit mention of yellow, green, or purple in report, but those might be available again as well.

M1 iMac offer
Current M1 iMac colors

Which M series chip?

Mark notes that the new iMacs will naturally be more powerful with an updated Apple Silicon M-series chip. But he sticks to the name for a moment – ​​at first.

Last year he reported that Apple was working on the next-gen iMac with an M3 chip, and we’ve confirmed this with an independent source here at 9to5Mac.

Later in the report, he reiterates the expectation that the new iMac will be “one of the company’s first M3-based machines.” And like the M2’s unveiling at last year’s WWDC, this June we got a glimpse of the M3 before the new iMac arrives a little later.

New iMac launch date?

Mark says that while the new iMacs are fairly advanced in development, they “are not expected to enter mass production in the next three months.” This puts the earliest start in the second half of 2023.

While that might be a bummer for those waiting for an updated iMac, it’s nice to know they’re on the horizon and hopefully the launch won’t be pushed back to 2024.

Updated MacBook Air laptops

Mark also shared insights into the new 13- and 15-inch versions of the MacBook Air, when the M3 might come to the iPad Pro, and more.

What are you looking forward to most about the upcoming Mac launch? Share your thoughts in the comments!

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