The MrBeast burger phenomenon at American Dream

It all starts with Jimmy Donaldson, better known as MrBeast, who is a likable YouTube personality. MrBeast is the fourth most subscribed personality on the YouTube platform and the highest of any person on Wikipedia.

He is 24 years old and was born in Wichita, KS. MrBeast started on You Tube in February 2013. He spent years cracking the You Tube algorithm before eventually developing a following. The latest report states that MrBeast has 114 million subscribers.

Now comes a brilliant idea. MrBeast decided to sell MrBeast Burgers and chose one of the largest malls on the East Coast – American Dream in Meadowland, NJ. Here he presented his new concept McBeast Burgers on Sunday 4 September 2022 for the opening of the mall, 11.00 am. MrBeast personally opened his first restaurant to a rush of 10,000 young people.

No one expected the crowds that flocked to the mall. The early risers arrived two days in advance and when the mall opened, thousands of young people circled the mall and the stairs expecting to see MrBeast and eat his burgers. The company sold 6,212 burgers on that first memorable day, captured for posterity by CNN. It was triple expectations.

The children were well behaved. The video proves it. They stood quietly in line, and many ate the combo hamburger with fries and a Coke. No one expected the rush, they were running out of burgers, buns, potatoes and condiments and had to scour the neighborhood for more.

There is a lesson to be learned. As teenage kids find their way to the mall and are spectacularly well behaved, it’s safe to assume more store promotions are in the works. The company had hired very competent employees who perfectly supervised and executed their order. American Dream undoubtedly provided extra security to maintain order. But there was also a discipline among the staff, with everyone working diligently on their assigned tasks.

The star of the day was MrBeast. He shook hands with thousands of visitors, posed for photos with groups and sang a little music. He didn’t sell burgers or take work that wasn’t assigned to him.

There is a good chance other celebrities will find their way into one of the major malls and promote his or her wares. The shopping centers can accommodate a large number of people. But you have to deliver – the food has to be good, the values ​​have to be visible and the staff has to be extremely courteous.

I list here the five largest malls in the US: Mall of America, American Dream. Mall at King of Prussia, South Coast Plaza and Aventura Mall. The first two belong to the Triple Five Group, which initiated Mega-Malls with the mall in Edmonton, Canada. Simon Property Group is the sole owner of King of Prussia, PA and jointly owns Aventura Mall with Turnberry Associates. South Coast Plaza is owned by the Segerstrom family.

ADDENDUM: The singer had a following before he even got started. Social media helped popularize the singer and his friendly manner endeared him to his audience. If he keeps his hamburgers of high quality, he will be very successful.

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