Nvidia’s latest GPU, the RTX 4080, wasn’t the hit Nvidia might have been hoping for. Unsurprisingly, Nvidia might be interested in changing this.
According to a new report, Nvidia may be on the verge of giving the RTX 4080 a much-needed price bump. Will it help her compete against the cheaper AMD Radeon RX 7900 XTX?
It’s no secret that the RTX 4080 doesn’t excel when it comes to performance per dollar – so much so that many people opt for an RTX 4090 instead, despite being more expensive. At the suggested list price, the RTX 4080 costs a whopping $1,199 for the Founders Edition card, and some Nvidia partners are bumping that price up by as much as a few hundred dollars.
The RTX 4080 also doesn’t seem to suffer from the usual Nvidia boot-time issues like low inventory or inflated prices. The price is high, yes, but it was high from the start – scalpers seem to have a hard time selling the card for a profit.
The report comes from Chinese Nvidia board channels and was shared on Twitter by frequent hardware leakers @harukaze5719. Keep in mind that it’s important to approach the news with some skepticism until Nvidia itself confirms this.
Some sources have said that Nvidia is preparing to drop the price of the RTX 4080 as early as mid-December. This timing doesn’t seem to be coincidental – AMD will release its next-gen RDNA 3 graphics cards on December 13, and both will be presented as rivals to the RTX 4080.
Although the timing is very favourable, the report claims that Nvidia is not slashing prices because it is worried about competition from AMD. Instead, the company reportedly opted for this price cut because it wants to improve sales and address its poor performance-to-dollar ratio.
The question is – how much will Nvidia drop prices, assuming it really does? It’s all a matter of opinion, but in our testing of the RTX 4080 and RTX 4090 we found that the performance difference between the two is significant. This means that the RTX 4080 could certainly use a significant price drop if it wants to compete against the RX 7900 XT and 7900 XTX priced at $899 and $999 respectively.
At the moment, prices are mostly around MSRP, although Nvidia has adjusted prices in Europe based on the current value of the euro against the dollar. The price is about 5% lower.