Gucci, McQueen and other mega fashion brands remain silent on the Balenciaga ad showing children with BDSM teddy bears

Balenciaga’s parent company Kering, along with other major fashion brands, has remained silent on controversial ad campaigns that showed children with teddy bears in bondage clothing and included court documents on child pornography. Kering and other fashion brands did not respond to questions from Fox News Digital about whether the brands support minors featured in bondage clothing ads.

The first of the controversial campaigns, titled Balenciaga Gift Shop, was released in early November and featured children clutching teddy bear handbags in mesh tops and leather harnesses. Wine glasses, sunglasses and other items were displayed around the children.

Days later, Balenciaga released its Garde Robe 2023 campaign, featuring celebrities like Nicole Kidman and Bella Hadid. The campaign, designed to look like an office setting, contained documents from a Supreme Court case on child pornography.

Balenciaga sparks outrage over ‘corrupt’ ad campaign featuring infant bondage and teddy bears

A Balenciaga store. (iStock / iStock)

A firestorm brewed on social media, with critics confusing the two ads and accusing the fashion brand of normalizing child pornography. Balenciaga later apologized in a statement on social media and deleted all other posts.

“We strongly condemn child abuse; it was never our intention to include him in our narrative. The two advertising campaigns in question reflect a series of serious errors for which Balenciaga accepts responsibility,” the statement said.

Balenciaga’s parent company, Kering, and other mega-fashion brands of the same group, such as Gucci, Bottega Veneta, Alexander McQueen and Saint Laurent, are silent.

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A woman walks past a boarded up Balenciaga store on Madison Avenue in New York, Tuesday, June 2, 2020. ((AP Photo/Mark Lennihan) / AP Newsroom)

Kering, who had been posting multiple times a day on Twitter before the controversy erupted, has not tweeted since Nov. 20. The company did not respond to Fox News Digital’s inquiry as to whether the parent company approves of the ad campaigns and what safeguards are in place to ensure similar photos are not released by other brands in their jurisdiction. Kering also didn’t say if it plans to part ways with Balenciaga during the campaign.

Gucci, Saint Laurent, Bottega Veneta and Alexander McQueen did not respond to questions from Fox News Digital about whether BDSM-style clothing has a place in the high fashion world or whether ads should feature minors wearing this style of clothing. The companies also didn’t respond to questions about how they would ensure similar ad campaigns weren’t produced.

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Kim Kardashian in New York City

Kim Kardashian was a prominent face of Balenciaga. (Gotham/GC Images) / Getty Images)

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Kim Kardashian, who was the face of Balenciaga, said she was “shaken by the disturbing images” and appreciated the brand’s apology. She also said she is “reevaluating” her relationship with the brand.

“I’ve been calm for the past few days, not because I wasn’t disgusted and outraged by Balenciaga’s recent campaigns, but because I wanted the opportunity to speak to their team to understand for myself how this could have happened,” he said kardashian tweeted in a long Twitter thread.

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