Ahead of the hyped Season 3 of Emily in Paris coming to Netflix
The partnership with Paramount
Last season, an official Emily In Paris merchandise collection was sold at the Netflix store and at Saks Fifth Avenue. The partnership with Viacom CBS (owner of MTV Entertainment Studios, the show’s producer) included a combination of similar pieces to those worn in the series (such as AZ Factory, Chanel-owned Maison Michel, Causse Gantier, Goossens Paris and Barrie plus Ileana Makri ). , Zeus & Dion and resortwear label My Beachy Side) and a few pieces that actually appeared on the show itself.
However, because Malone Souliers’ Emily In Paris collection is “inspired by,” it is less restrictive and offers much broader commercial potential. It follows the success of the footwear brand’s partnership with the Bridgerton franchise earlier this year, which followed a similar format.
Styles are named after the show’s protagonists. Leading the way, Emily, with her eye-catching bow on the vamp, comes in a variety of styles, from high-heeled pumps to platforms and run-around flats, and in color combinations including black and white or black and pink satin and gingham. Camille features a large, crystallized heart motif on the toe, while Mindy features flowers in organza appliques.
Just like the Bridgerton capsule, there is also a men’s component with the Gab sneaker (according to Gabriel), the Alfie shoelace derby.
In other news about French fashion and Emily in Paris, the show’s creator, writer and executive producer Darren Star has invested in luxury fashion resale platform ReSee. He joins Shari Glazer, founder and CEO of US-based Web3 technology agency Kalon Labs, and Michael Dayan of MD Capital, who co-founded French e-commerce company showroomprive.com, specializing in online flash sales Has.
ReSee recently partnered with Alaïa to facilitate sales of the French house’s vintage pieces.
The Malone Souliers x Emily In Paris collection both launches on December 6th on-line and the brand’s London flagship.